Hi – do you own or manage a restaurant? Good…this
should interest you because it's about your "invisible" dining
customers.
I like to eat out. In 2003 I had over 300 meals
outside of my home, visiting over 100 different
restaurants. My credit card annual summary
statements detail hundreds of charges under the “Restaurant” heading.
I’ve eaten in your restaurant, or with your competitors. About
three-quarters of these meals were “personal” – I
was with my family, friends, or by myself. The remaining meals
were business
related.
My tastes include the occasional meal-on-the-run (these are usually paid
for with cash), table dining (credit card), very fine dining (small bank
loan), and everything in between. I have even hosted multiple events
for a dozen to thirty friends or business associates. My kids love eating
out and they influence our restaurant choices. I always tip 15% - 20%,
and almost never send anything back (sorry, but my wife does).
You want me as a loyal dining customer. I eat
out frequently, and I’m
always going with friends or business associates to my favorite
places. Not only am I loyal to certain restaurants,
I bring them new customers.
I am the positive “word-of-mouth” diner that you
dream about. So why am I invisible to you?
Would you know me? How about your other diners
like me? Probably not. But hey – you’re very busy! Running a restaurant is hard
work and there aren’t enough hours in the day to reach out to your
customers. (If you’re nodding your head in agreement with this
statement, I empathize – but you’re severely limiting
your success. Sorry.)
Do I have your interest? I hope so. The great
majority of you are failing at turning me
into a loyal customer. Out of more than 100 restaurants
that had my business last year, only 10 favorite restaurants
accounted for half of my meals. These restaurants are “top-of-mind” for
me. Of the remaining 90 restaurants, I visited 70 of them once or twice
in 12 months. It’s not that they were bad; as I look at my credit
card statements, I realize I’ll probably go again…sometime…whenever.
The problem, very simply, is that with all this competition for
my dining dollar, they were very forgettable. They did a fine
job when
I was in
their (your?) restaurant, but made no attempt at all to stay
in touch after I had left.
It’s not just me. There are hundreds, or even thousands of diners
who visit your restaurant every year, but are not loyal customers. Unlike
the horror movies of old, these "invisible" customers
rarely return.
Until now. Now you have us to help. YouGotMeals® brings them back repeatedly.
And these loyal customers will bring their friends.
Find out more: How
It Works
